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Just Arrived

Just Arrived
Lucky & Blessed Black Mesh Tiered Suede Fringe Zip Up Shirt Dress

Lucky & Blessed Black Mesh Tiered Suede Fringe Zip Up Shirt Dress

Regular price $69.99
Sale price $69.99 Regular price
Unit price
Lucky & Blessed fringe dress 
MINERAL WASH CROP TANK TOP WITH BOLERO

MINERAL WASH CROP TANK TOP WITH BOLERO

Regular price $69.99
Sale price $69.99 Regular price
Unit price
MINERAL WASH CROP TANK TOP WITH BOLERO
GOLD TRIM DETAIL ASYMMETRICAL MINI SKIRT

GOLD TRIM DETAIL ASYMMETRICAL MINI SKIRT

Regular price $59.00
Sale price $59.00 Regular price
Unit price
Make a statement with our Gold Trim Detail Asymmetrical Mini Skirt, a bold and modern...
Metal Oval Buckle Belt

Metal Oval Buckle Belt

Regular price $30.00
Sale price $30.00 Regular price
Unit price
Metal Oval Buckle Belt Metal Oval Buckle Belt 38 W MM

Short Puff Sleeve Plaid Mini Dress

Regular price $49.00
Sale price $49.00 Regular price
Unit price
Plaid mini dress with short puff sleeves, tie waist, and ruffle hem for a sweet...
Back Bow Accent Feminine Plaid Top

Back Bow Accent Feminine Plaid Top

Regular price $39.99
Sale price $39.99 Regular price
Unit price
Back Bow Accent Feminine Plaid Top
Side Slit Oversized Sweater

Side Slit Oversized Sweater

Regular price $49.99
Sale price $49.99 Regular price
Unit price
Side Slit Oversized Sweater
Smoke Show Two Tone Canvas Cotton Cap

Smoke Show Two Tone Canvas Cotton Cap

Regular price $24.00
Sale price $24.00 Regular price
Unit price
Smoke Show Two Tone Canvas Cotton Cap

Kiss Me Cowboy Two Tone Canvas Cotton Cap

Regular price $24.00
Sale price $24.00 Regular price
Unit price
Kiss Me Cowboy Two Tone Canvas Cotton Cap

Acid Wash Oversized Fleece Pullover

Regular price $45.00
Sale price $45.00 Regular price
Unit price
Acid Wash Oversized Fleece Pullover
Washed Color Denim Button Down Shirt Mini Dress

Washed Color Denim Button Down Shirt Mini Dress

Regular price $69.00
Sale price $69.00 Regular price
Unit price
Washed Color Denim Button Down Shirt Mini Dress

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About

Cowgirl Charm Style Story

Rooted in grit, grace, and a whole lot of Southern soul, Cowgirl Charm was born from a love for the wild spirit of the American cowgirl and the timeless beauty of western style. What started as a simple dream has grown into a boutique brand dedicated to women who ride boldly through life—with confidence, style, and charm.

We opened our first brick-and-mortar location in Jackson, Tennessee, but our vision reaches far beyond four walls. Cowgirl Charm was built for the everyday woman—whether you're working the ranch, chasing toddlers, showing horses, or heading to brunch with your best gals. We believe fashion should make you feel strong, beautiful, and a little bit sassy—just like a true cowgirl.

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Happy Customers


Cowgirl Charm never disappoints! The pieces are unique, high-quality, and always get me compliments. I recently bought a denim dress and some turquoise jewelry for a rodeo event, and everything fit perfectly. Shipping was fast, and the packaging was adorable. It’s clear this boutique pays attention to every little detail!

⭐️⭐️⭐️⭐️⭐️ – “My go-to boutique for all things Western!”— Jessica R., Fort Worth, TX

This boutique is the perfect mix of western sass and southern charm. I had a question about sizing, and the Cowgirl Charm team responded so quickly and kindly. I ended up with the cutest scalloped top and boots that are now staples in my wardrobe. I always check their new arrivals—everything feels like it was picked just for me!

⭐️⭐️⭐️⭐️⭐️ – “LOVE the customer service and style!”— Megan T., Nashville, TN


Cowgirl Charm is my absolute favorite boutique. From everyday casual wear to statement pieces for special events, they have it all. The quality is top-notch, and everything I've ordered looks even better in person. I get so many compliments when I wear Cowgirl Charm, and I always tell my friends to shop here!

⭐️⭐️⭐️⭐️⭐️ – “Obsessed with every order!”— Bailey M., Jackson, TN